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We are a team of people who think differently.

Our creative team is divided into two camps: logical and experimental. This gives us a unique perspective for exploring and problem-solving. Where these two worlds collide, amazing things happen.

We don’t believe in boundaries.

The consumer experience with your brand comes first. People love brands; we add story and meaning to engage your audience no matter the medium.

We take people on a journey.

We believe good design is a powerful thing. Good design is founded on great ideas which create lasting, active relationships that change culture, behavior and communication. This is the art of creative storytelling.

We have high expectations of our clients.

We expect that our clients are passionate. That you roll up your sleeves. And that you believe in a legacy, because life is too short not to.

Adobe Afar AIGA Apple Aricent Citrix Converse Curian Financial Disney Embarcadero Partners Ford Fresh Ideas Frog Design FRS Healthy Energy Genworth Financial Google HTC Impact Teen Drivers Jordan Brand Juxtapoz Magazine Kixeye Lego Levi’s Little Urbanites Lucasfilm Microsoft The Representation Project Mohawk Nike Samsung Sheraton Sony Starwood Hotels & Resorts The Station Super7 TED Conferences Thumbtack United Nations Environment Programme United Nations Foundation UNICEF Verizon The Weinstein Company W Hotels Yahoo

Our founders, Brian Flynn and Dora Drimalas, believe that design touches every aspect of our lives. It wields powerful influence that guides people’s decisions. Design is the synthesis of inspiration, problem solving and expression by way of seamless execution. Classically called craft, we believe in it completely. Our craft is creating exceptionally meaningful experiences that build long-term attachment and brand identification.

Let’s talk.

Hybrid Design
3135 24th Street
San Francisco, CA
94110

415.227.4700

New Business

info@hybrid-design.com

Jobs

jobs@hybrid-design.com
Categories
nike/snkrs-box hypebeast/16-kaws levis/501 mohawk/maker-quarterly-Issue-9 ted/2016 mohawk/maker-quarterly-Issue-8 nike/tech-pack-lookbook-app mohawk/maker-quarterly7 ted/global-2014 mohawk/maker-campaign nike/Hyperwarm-Campaign TheStation lego/xwing-times-square nike/barclays-fuelband curian-investing ted/global-2013 nike/KD nike/airforceone-touchscreen nike/nike-snowboarding-3d-type nike/nikeinc-com starwood/2020 nike/nikeclt nike/corporate-responsibility-report impact/campaign super7/stormtrooper
levis/501 nike/barclays-fuelband mohawk/manifestovideo mohawk/maker-campaign nike/womens-spring-2011-free-campaign frs/advertising-campaign nike/make-yourself-campaign frs/tv-spots frs/campaign-09 impact/campaign aiga/hung-up
ted/2016 ReAction-Figures UNEP/OurPlanet-Magazine TheStation littleurbanites Tribute-Portfolio Citrix/Brand-Marks-Refresh super7/3d-logo super7/destro-all-kaiju nike/lebron-james-identity nike/peace-love-hoops-identity super7/international-pirates-identity super7/tokyo-underground-identity super-shogun/identity super7/monster-family-identity super7/japanese-identity super7/magazine-identity microsoft/bento-packaging neo-kaiju/identity olympic-development-program/identity sun-volt/identity all-american-fun-run/identity burn-publishers/identity upper-playground-identity super7/ghostland major-league-soccer/identity hypebeast/identity nike/dri-fit-identities nike/holiday-retail-2008-identity
hypebeast/16-kaws mohawk/maker-quarterly-Issue-9 ted/2016print mohawk/maker-quarterly-Issue-8 mohawk/Swatchbook-Series mohawk/maker-quarterly7 ted/global-2014 mohawk/maker-quarterly-Issue-5 mohawk/craftcoop mohawk/manifesto mohawk/maker-quarterly UNEP/OurPlanet-Magazine ted/global-2013 ted/global-2012 ted/global-2011 ted/global-2010 ted/women-2010-program-and-ipad-guide Nike/Football Afar/Travel-Guide nike/corporate-responsibility-report nike/annual-report-2007 nike/olympic-speed-book nike/national-team-limited-edition-packaging nike/olympic-speed-press-kit nike/world-cup-book nike/running-summit-collateral nike/sport-culture-book super7/the-book super7/tokyo-underground-book super7/magazine hybrid/limited-edition-posters-brian-flynn hybrid/limited-edition-posters-dora-drimalas aiga/hung-up upper-playground/10-years-of-graphics-book juxtapoz/magazine-redesign impact/campaign frs/campaign-09 girls-count/report
nike/snkrs-box levis/501 ted/2016 nike/airmax-touchscreen nike/airforceone-touchscreen nike/KD Nike/Launch-2020 Nike/NTC-Blast nike/nike-snowboarding-3d-type nike/ntny-usopen nike/sport-culture-footwear nike/world-cup-retail-for-niketown nike/speed-olympics-retail nike/beijing-olympics-retail-campaign super7/store
nike/snkrs-box nike/Hyperwarm mohawk/superfine-documentary mohawk/manifestovideo TheRepresentationProject/RewriteTheStory curian-investing starwood/2020 nike/nikeclt nike/nikeid-college frs/tv-spots impact/campaign/viral impact/documentaries genworth/sailing-and-rowing hybrid/hybrid-2012-reel
nike/tech-pack-lookbook-app TED/ideas.ted.com nike/airmax-touchscreen nike/barclays-fuelband nike/airforceone-touchscreen Levis/Icons-App nike/nikeinc-com ted/TEDglobal-2011-iPad-App ted/women-2010-program-ipad-App nike/zoom-kobe-vi nike/corporate-responsibility-website genworth/sailing-and-rowing
ReAction-Figures brand-jordan/air-jordan-22-toy-project hybrid/limited-edition-posters-brian-flynn hybrid/limited-edition-posters-dora-drimalas super7/notebooks super7/stormtrooper neo-kaiju/packaging revolution/fall-2003-tees revolution/holiday-2002-tees revolution/spring-2003-tees revolution/summer-2003-tees revolution/holiday-2003-tees revolution/spring-2004-tees revolution/fall-2004-tees super7/ghostland hybrid-home/critters hybrid-home/pillows neo-kaiju/identity
levis/501 ted/2016 mohawk/maker-campaign nike/Hyperwarm-Campaign nike/Vision-Campaign lego/xwing-times-square impact/campaign frs/campaign-09 nike/world-cup-campaign
Metropolitan-Fine-Printers/First-Press-Olive-Oil The-Well-and-Company/Product-Packaging frs/packaging nike/national-team-limited-edition-packaging microsoft/bento-packaging neo-kaiju/packaging super7/ghostland nike/olympic-speed-press-kit
nike/Force-of-Nature nike/Max-Air.-More-Miles. nike/Hyperwarm-Campaign nike/Vision-Campaign nike/make-yourself-campaign frs/campaign-09
mohawk/maker-campaign impact/campaign nike/olympic-speed-book nike/world-cup-book juxtapoz/magazine-redesign girls-count/report
Projects
aiga/hung-up
AIGA
Hung Up
For their 2009 Fall Fundraising Gala, the AIGA chose to pass out blank skateboard decks to designers and artists to be auctioned off. By focusing on the culture around skateboarding, a concept/identity was developed based on ‘zines—photocopied DIY magazines that have accompanied the culture over the decades, from music to politics, skateboarding to art. This system was implemented across a variety of mediums and was one of the best attended fundraisers in recent years.
all-american-fun-run/identity
All-American Fun Run
Identity
Event logo for a 5K fun run in Dallas, Texas. The mark is an abstracted running figure made of stars and stripes.
brand-jordan/air-jordan-22-toy-project
Brand Jordan
Air Jordan 22 Toy Project
A series of promotional translucent vinyl figures—the Stealth Cat—was produced for the launch of the Air Jordan XX2. Just as the shoe was inspired by the Stealth Fighter, the Stealth Cat is meant to be the pilot of the Stealth fighter, as well as an analogy to the Black Cat that Jordan thought of himself when attacking the court. The figure was colored to match five key Brand Jordan players and was released at NBA All-Star weekend 2007.
burn-publishers/identity
Burn Publishing
Identity
A small independent publishing company from Portland, Oregon. Their primary mark is based both on the forests of the Pacific Northwest (the source of their paper) and the incendiary content of the works they publish.
curian-investing
Curian
Approachable Investing
Curian needed a way to make investing more approachable. Hybrid created a series of animated videos to introduce different investing concepts in a friendly approachable format.
levis/501
Levi's
501 Day
To celebrate Levi’s 501 Day, we took over Chelsea Plaza in New York. Fashion blogger Man Repeller and street style photographer Phil Oh styled and photographed Levi’s fans in their 501 Jeans, and we printed their posters in real-time. Participants got to be a part of the WE ARE 501 Campaign across New York.
nike/snkrs-box
Nike
SNKRS Box SF
To celebrate the U.S. Basketball team going for the Gold, we partnered with Nike and Golden Wolf to create a one-of-kind boutique retail experience, featuring the Nike Air Foamposite One. This larger-than-life, digital sneaker box projected 4 sides of Air Foamposite One-inspired animation, visible from as far as the Bay Bridge. Inside, Sneakerheads were greeted with wall-sized animations and 20 years of Foamposite history beneath their feet. The space mirrored and magnified the contours of the shoe itself while plays of black and white, glossy and matte gave the space a futuristic yet timeless quality.
hypebeast/16-kaws
Hypebeast
Kaws Issue
We collaborated with Hypebeast to design the special 16th issue of their magazine featuring KAWS. To build excitement, a limited die cut slip case teased the exclusive artwork created by KAWS for the cover. Look for your copy on eBay, as the entire run sold out in 40 minutes.
frs/advertising-campaign
FRS
Advertising Campaign
Develop a campaign that speaks to New Yorkers specifically about the benefits of FRS. Hybrid created a series of print ads, outdoor billboards and wild postings which compare the energy that FRS gives you to the energy of NY and Times Square.
frs/campaign-09
FRS
Campaign 09
FRS is a healthy energy drink, quickly gaining popularity with athletes of all levels, due to the fact that it doesn’t rely on tons of caffeine or lots of sugar to stimulate you. With real science behind it, the brand wanted to launch a campaign making use of their premier athletes and the science supporting the product. Two main avenues for messaging were created, one focused on actual scientific studies and the other focused on a more aspirational approach. Both directions were implemented throughout all levels of communication.
frs/packaging
FRS
Packaging
Redesign the FRS cans to feel less like a supplement and more like a flavorful beverage. Hybrid gave the packaging instant flavor appeal by visually representing the fruit juices in each flavor utilizing bright colors and delicious imagery.
frs/tv-spots
FRS
TV Spots
FRS is a healthy energy drink that is quickly gaining popularity with athletes of all levels, due to the fact that it doesn’t rely on tons of caffeine or lots of sugar to stimulate you. With real science behind it, the brand wanted to launch a campaign making use of their premier athletes and the science supporting the product. Two main avenues for messaging were created, one focused on actual scientific studies, and the other focused on a more aspirational approach. Both directions were implemented throughout all levels of communication.
genworth/sailing-and-rowing
Genworth
Sailing & Rowing Interactive
Genworth Financial’s Sailing and Rowing Interactive provides their advisors with a tool to help set up and explain the idea of secular and cyclical markets, as well as present them with an introduction to strategies that might be better suited to their investor’s goals. By combining dramatic narrative with interactive tools and narrated case studies, an introduction to the complex topic of asset allocation is laid out in an easy-to-follow online experience.
girls-count/report
Girls Count
Report
Girls Count is a family of publications bringing together multiple non-profit organizations, with the sole focus of research on the welfare of adolescent girls throughout the world. Hybrid developed a graphic system flexible enough to accommodate the varying volumes and types of content, while keeping a unified look and feel across publications.
hybrid-home/critters
Hybrid Home
Critters
We were asked to participate in the annual fundraiser of the AIGA chapter in Los Angeles. During the event, plates designed by a range of artists would be on display and available for silent auction. We created a design using the Hybrid Critters.
hybrid-home/pillows
Hybrid Home
Pillows
Hybrid Home is a home accessories company designed by Hybrid Design. For Fashion Week 2003, the W Hotel in New York commissioned special pillows for their hospitality suites. These hospitality suites were used for media interviews with fashion designers and celebrities. The pillow designs are based on simple forms inspired by nature, science and pop culture.
Citrix/Brand-Marks-Refresh
Citrix
Brand Marks Refresh
We partnered with Citrix to create a cohesive icon system to unify an ever-growing family of Citrix product offerings. We developed a unified brand language and color system to differentiate the products from each other, but still hold together as a brand.
Nike/Launch-2020
nike
Launch-2020
Nike tasked us to create simple yet inspiring info graphics to tell the story of innovations on display at LAUNCH, a program that supports visionaries with impactful ideas. Launch is a strategic collaboration between NASA, NIKE, the US Department of State and the US Agency for International Development (USAID). We created table top infographics showcasing the new, game changing initiatives supported by the LAUNCH program.
Nike/NTC-Blast
nike
NTC Blast
Nike Training Club tasked us with designing a welcoming and engaging space for their 2-day event, The NTC Blast, where trainers and fitness professionals from around the country gathered for inspiring lectures and classes. We proposed an interior design that married contemporary elegance with the training studio — utilizing repurposed gym flooring and bleacher wood, bright NTC color pops and messaging, training gear accents and stylish home décor.
hybrid/hybrid-2012-reel
Hybrid
2012 Reel
Hybrid has been fortunate to work with wonderful clients to create the work in this reel. The range of work covers documentaries, PSA's, TV and viral spots, as well as animation.
hybrid/limited-edition-posters-brian-flynn
Hybrid
Limited Edition Posters–Brian Flynn
An ongoing series of large scale limited edition screenprinted posters for sale at art shows, galleries and special events.Artist - Brian Flynn
hypebeast/identity
Hypebeast
Logo
Hypebeast, the online Mecca for fashion, sneakers, and culture, approached Hybrid with the task of helping them rebrand with a new logo. Knowing that people the world over look to Hypebeast for what’s hot, we realized that the logo had to feel fresh and stand the test of time. This idea was reinforced by printing the business card with glow in the dark ink.
hybrid/limited-edition-posters-dora-drimalas
Hybrid
Limited Edition Posters–Dora Drimalas
An ongoing series of large scale limited edition screenprinted posters for sale at art shows, galleries and special events.Artist - Dora Drimalas
impact/campaign
Impact
What Do You Consider Lethal Campaign
Traffic accidents are the leading killer of teenagers, but less than one-third of these accidents have to do with drugs and/or alcohol. With Impact, it was important to find a voice that didn’t sound like adults trying to talk down to kids. We designed a campaign with multiple interactive pieces, presenting the information to teens in ways that engage them and give them options for connecting with the data.
impact/campaign/viral
Impact
Viral Videos
Traffic accidents are the leading killer of teenagers, but less than one-third of these accidents have to do with drugs/alcohol. With Impact, it was important to find a voice that didn’t sound like adults trying to talk down to kids. With this in mind, we designed a campaign with multiple interactive pieces, presenting the information to teens in ways that engage them and give them options in how they can connect with the data.
impact/documentaries
Impact
Documentaries
Traffic accidents are the leading killer of teenagers, but less than one-third of these accidents have to do with drugs/alcohol. With Impact, it was important to find a voice that didn’t sound like adults trying to talk down to kids. With this in mind, we designed a campaign with multiple interactive pieces, presenting the information to teens in ways that engage them and give them options in how they can connect with the data.
juxtapoz/magazine-redesign
Juxtapoz
Magazine Redesign
For the redesign of Juxtapoz magazine, Hybrid brought a tight focus back to the art and the artists responsible for the existence of the publication. By applying unique twists to clean layouts, the work and words could now stand apart from the ads, without alienating their base audience. The redesign proved to attract even more readers.
littleurbanites
Little Urbanites
Little Urbanites
Hybrid developed an identity system around the idea of playful building blocks. The goal was to create an identity that expressed both the urban nature of the clientele and the creativity of San Francisco.
TheStation
The Station
Identity
Inspired by the power of train stations to bring together food, goods and culture, founders Scott Penzarella and Chris Dressick created The Station: An independent café and pop-up retail venue designed to provide relaxation and inspiration for the journey ahead. As good neighbors, and coffee enthusiasts, Hybrid stepped up and designed their identity, environmental graphics and advised on pop-up collaborations.
ReAction-Figures
Super7
ReAction Figures
The team at Hybrid Design and Super7 collaborated to create the new line of ReAction™ figures, logo and identity. Inspired by our days of action figure collecting growing up, we wanted to re-create the basic action figure of our youth. Focusing on a retro line allowed for us to make some of our favorite characters from Alien and Rocketeer to Back to the Future and Goonies.
Tribute-Portfolio
Starwood Hotels
Tribute Portfolio
We partnered with Starwood Hotels in the naming and the logo creation of their newest hotel collection: The Tribute Portfolio. With a focus on “Staying Independent” the Tribute Portfolio will be comprised of outstanding hotels and resorts with a firm focus on four star, upscale properties with independent charm.
major-league-soccer/identity
Major League Soccer
Logo
League identity for Major League Soccer, the U.S. National Professional Soccer league. The logo is meant to family with the NBA and MLB League logos.
microsoft/bento-packaging
Microsoft
Bento Packaging
Translucent plastic packaging was created for the premium edition of the Bento cell phone from Microsoft. A series of interlocking trays were used to hold all parts of the phone, so that assembly and activation of the phone happened at a specific pace without the need of elaborate instructions. A consumer-level version of the same packaging was made in a biodegradable, plastic-like material, in order to minimize all waste.
mohawk/maker-quarterly7
Mohawk
Maker Quarterly Issue 07
Mohawk Maker Quarterly Issue No. 7 explores the concept of character, that special force driving us, guiding everything we do. We focus on artists and craftsmen exploring self-expression, doing the right thing even when it’s hard, and how makers are creating their own stories through their craft. We feature brands and artists that have a unique take on character like Style Du Monde, Warby Parker, Thornwillow Press, Juniper Ridge, Tartine Bakery and more.
mohawk/maker-quarterly-Issue-8
Mohawk
Maker Quarterly Issue 08
Mohawk Maker Quarterly Issue No. 8 explores the theme “Feel” through different lenses—how touch is inextricably linked to all our senses, how physical spaces influence our emotions and behaviors, and the idea that the medium is often just as important as the message. Using eight distinctive colored and textured papers drawn from the Strathmore portfolio and The Curious Collection, the issue plays on the senses from page to page.
mohawk/maker-quarterly-Issue-9
Mohawk
Maker Quarterly Issue 09
For the 9th issue of the Mohawk Maker Quarterly, we were excited to embark on a total redesign. We focus on makers and artists exploring inspiration—from dedicated collectors to entrepreneurs who quit their day jobs to live out their passions, we’re highlighting inspiration in its many forms.
mohawk/maker-campaign
Mohawk
Maker Campaign
On the heels of a visual rebrand, Hybrid worked with Mohawk to uncover and champion their core values, providing clarity to the direction of the brand and focusing on their authentic cultural allies: The Maker Community. Hybrid launched a comprehensive campaign to champion these ideals, consisting of a brand manifesto, quarterly publications, documentaries and videos, augmented reality, digital and print advertising.
mohawk/Swatchbook-Series
Mohawk
Swatchbook Series
We were ecstatic to partner with Mohawk paper company in the redesign and production of their Swatchbook Series. Our goal was to create something both beautiful and inspirational to get designers excited about using color and texture in new ways while also making the overall paper specifying process clearer.
mohawk/maker-quarterly-Issue-5
Mohawk
Maker Quarterly Issue 05
In our fifth issue of the Mohawk Maker Quarterly, we explore the influence of art and design on perception. We consider how perception gives meaning to what our senses detect and has the power to influence our behavior. With features on Debbie Millman, writer, educator, artist and brand consultant; Lisa Congdon, Oakland-based artist and illustrator; the evolution of the Levi Strauss and Co archive; Present and Corrrect’s office supply compositions; and SFMOMA’s On The Go program, among others, we invite the reader to examine the way they see the world and contemplate their own perceptions.
UNEP/OurPlanet-Magazine
UNEP
OurPlanet Magazine
The United Nations Environment Programme is the leading global environmental authority that promotes sustainable development and sets the global environmental agenda. We were tasked with creating a stronger impact with their quarterly magazine, OurPlanet, establishing a style guide and creating ongoing, unique cover illustrations to thoughtfully communicate the theme of each issue.
TED/ideas.ted.com
TED
ideas.ted.com
Hybrid collaborated with TED in the design and development of ideas.ted.com creating a new space to share ideas, start conversations, and spark new ways of looking at ongoing challenges.
mohawk/manifesto
Mohawk
Manifesto: A Declaration of Craft
Part of the Mohawk Maker Campaign, Hybrid worked with Mohawk to dig deep into who they are as a company, discovering that they are inherently connected to the current maker movement and created a brand piece to explore these core values.
mohawk/maker-quarterly
Mohawk
Maker Quarterly
As part of Mohawks Maker Campaign and alignment with the maker movement, they needed a way to reach out directly to the creative community. Hybrid created a quarterly publication championing the Maker movement, with each issue focused on a core value from the Mohawk Manifesto.
mohawk/craftcoop
Mohawk
Craft Cooperative
As part of Mohawk's Maker Campaign, Mohawk needed a way to reach out to printers and remind them that they are also craftspeople and makers and a valued part of the maker community. Hybrid created a quarterly publication to speak directly to printers, encouraging pride in their craft and giving them tools to advocate for their work.
mohawk/manifestovideo
Mohawk
Manifesto Brand Video
A family company for over 80 years, at Mohawks heart there has always been a makers spirit. Mohawk needed to revive awareness of their rich and authentic history and celebrate how as makers we are all connected.
mohawk/superfine-documentary
Mohawk
The Story of Superfine Mini Documentary
Unlike most papers, Superfine has a rich history that dates back 50 years, weaves throughout the design community and culminates in innovations that are relevant today. This is the Story of Superfine.
neo-kaiju/identity
Neo Kaiju
Identity
Neo-Kaiju was a toy set we conceived of in 2003, and released in 2004 in conjunction with five artists that we collaborate with regularly (Gary Baseman, Tim Biskup, Seonna Hong, Todd and Kathy Schorr).“Kaiju” is the Japanese term for monster, and “neo” means new—the “new monsters” toy set. Each of the five artists made a variation of a classic Japanese monster in their own style as well as a newly created companion monster to accompany it.
neo-kaiju/packaging
Neo Kaiju
Packaging
Neo-Kaiju was a toy set we conceived of in 2003, and released in 2004 in conjunction with five artists that we collaborate with regularly (Gary Baseman, Tim Biskup, Seonna Hong, Todd and Kathy Schorr).“Kaiju” is the Japanese term for monster, and “neo” means new—the “new monsters” toy set. Each of the five artists made a variation of a classic Japanese monster in their own style as well as a newly created companion monster to accompany it.
nike/3d-type-installation
Nike
3D Type Installation
Nike wanted an impactful way to bring the words of Jeff Johnson, Nike’s first employee, to life. Hybrid created a three-dimensional typographic installation that allowed you to read the statement in multiple phrases and pull new meaning each time you interact with the piece.
nike/annual-report-2007
Nike
2007 Annual Report
Nike’s 2007 Annual Report focused on the triumphant moments of the previous year through a mixture of photos that portrayed a range of emotions, ranging from deep concentration to the frenzy of victory. These were combined with simple, clean, honest charts. The report also featured a candid Q&A with current and former CEOs Mark Parker and Phil Knight, which married perfectly with the video produced to accompany it.
nike/battlegrounds-king-of-the-court-identity
Nike
Battlegrounds King of the Court Logo
Nike Battlegrounds King of the Court was a one-on-one street ball tournament that took place in different cities across the country. In each city at the end of the tournament a new street ball king would be crowned. As well as being the main event logo, the mark was also interpreted into other applications such as: embroidered onto footwear and made into a trophy to present to the event winner.
nike/beijing-olympics-retail-campaign
Nike
Beijing Olympics Retail Campaign
For the 2008 Olympic Games, Nike was unveiling a breakthrough lightweight technology, Flywire, and a series of shoes featuring this new technology. Using Flywire as the platform for the retail program, we created a retail campaign, pairing custom Flywire product displays with stunning Olympic photography of Nike’s star athletes, and large custom mannequins to accompany them.
nike/carmello
Nike
Carmello
Brand Jordan was launching a new shoe for Carmello Anthony, and needed a window and in-store campaign that famlied with the advertising creative that would be going on at the same time. The collage of images allows you to follow the narrative from the TV spot while the colors tie directly to the footwear.
nike/corporate-responsibility-report
Nike
Corporate Responsibility Report
Nike’s place in the global market has put them under the constant watch of corporate responsibility groups, so for their 2007 report they wanted something that would communicate achievements quickly, universally, and transparently. The iconic, simple, and symbolic language, combined with strong, clean typography and compelling charts and graphs, created the perfect medium to deliver their message.
nike/corporate-responsibility-website
Nike
Corporate Responsibility Website
Nike’s place in the global market has put them under the constant watch of corporate responsibility groups, so for their 2007 report they wanted something that would communicate achievements quickly, universally, and transparently. The iconic, simple, and symbolic language, combined with strong, clean typography and compelling charts and graphs, created the perfect medium to deliver their message.
nike/dri-fit-identities
Nike
FIT Technologies Logos
For the Nike Fit Identitiy we created a system of marks to illustrate the key features and benefits of the three main Nike FIT Technologies - Dri-FIT, Storm-FIT and Therma-FIT.
nike/fit-technologies-identity
Nike
FIT Technologies Identity
A series of interlocking icons explaining the technological aspects of three different Nike FIT Technologies - Dri-FIT, Storm-FIT and Therma-FIT.
nike/holiday-retail-2008-identity
Nike
Holiday Retail 2008 Identity
This playful holiday program was designed to express the excitement and personality of giving with a message independent of sport or holiday. Hand-drawn typography referenced expressions for various sports in a palette of colors that was a fresh take on the traditional colors of the holiday season. This typography referenced scores of type styles, mirroring the personal nature of giving.
nike/lebron-james-identity
Nike
Lebron James Logo
LeBron James was the top NBA draft pick in 2003; he entered the draft immediately out of high school. That same year, Nike signed LeBron as a key athlete endorsement. A custom typeface was developed that was both modern and classic at the same time.
nike/make-yourself-campaign
Nike
‘Make Yourself’ Campaign
Create an evergreen voice for the Nike Women’s category that can live at retail and in advertising. In print ads, outdoor and retail environments for the ‘Make Yourself’ campaign, we captured expressions of women’s empowerment.
nike/national-team-limited-edition-packaging
Nike
National Team Limited Edition Packaging
The National Team boxes were a limited edition packaging promotion that coincided with the team kits launching at Niketown. Each box consisted of photographic story cards that represented each team's top players, a team history card, a history of the jersey design, and of course, the jersey itself.
nike/nike-snowboarding-3d-type
Nike
Snowboarding 3D Type
Nike Snowboarding wanted to find an innovative way to display product information, as well as team riders, in a voice that would separate them from other companies. Using classic wood type as an homage to craft, Hybrid created dynamic displays, clearly placing Nike Snowboarding into a league of its own.
nike/nikeclt
Nike
Creative Leadership Team Summit
For Nike’s Creative Leadership Team Summit, Hybrid was asked to capture the high points of each session in a format that would be easy to share throughout the company internally. We created highlight videos with animated bumpers for each session, all housed in a secure web and iPad toolkit for easy reference after the summit.
nike/nikeid-college
Nike
iD College
Nike iD launched a new program that allows college students to customize their own shoes with the colors and logos of their school teams. Nike had a problem though: people still didn’t understand what Nike iD was. Our solution was to look back to one of the simplest forms of creation and customization: paper and scissors. This translated to windows, fixtures, and web animations that show the customizable nature of the Nike iD College program.
nike/nikeinc-com
Nike
NikeInc.com
Nike wanted to consolidate their corporate, media and affiliate pages into a single web portal. Hybrid designed and developed a unified and engaging editorial front-end for news, legacy stories and announcements, powered by a robust backend which includes a custom CMS, intuitive tag-based navigation and automated systems.
nike/niketee
Nike
Nike Graphic Studio
Nike’s internal creative apparel graphics group, Nike Graphic Studio, was in need of a fresh identity and range of presentation materials. Hybrid developed a dynamic typographic system that embodied the creative and youthful energy of the team, while allowing for a broad range of executions and formats.
nike/ntny-usopen
Nike
US Open NTNY
During the 2011 US Open, Nike wanted a pinnacle retail presentation for its displays at Niketown New York. Using unique materials and structures to tie the historically formal event with the grittier tennis retail campaign, Hybrid transformed the space into a one-of-a kind shopping experience.
nike/olympic-speed-book
Nike
Olympic Speed Book
For their 2004 Olympic initiative called “Speed,” Nike commissioned a book to showcase its commitment to developing elite products for the world’s most competitive athletes. This book reflects the campaign’s commitment to “subtractive engineering.” This “textbook of innovation” was created for Nike to educate the world about the types of research and engineering they had been conducting in their labs.
nike/olympic-speed-press-kit
Nike
Olympic Speed Press Kit
A promotional press kit system for Nike’s Olympic initiative called “Speed.” The acrylic press kits were designed to be used for three different sports events: the Tour de France, the World Track and Field Championships in Paris and the World Swim Championships in Barcelona. The kits were meant to represent a specific moment in time—the fraction of a second where races are won and lost.
nike/peace-love-hoops-identity
Nike
Peace, Love and Hoops Logo
Nike Basketball logo for collateral surrounding a retro basketball advertising campaign.
nike/running-summit-collateral
Nike
Running Summit Collateral
Each year, Nike invites writers and editors from the world’s leading running magazines to the Nike Running Summit, and introduces them to the latest in Nike Running footwear, apparel, and equipment. The 2007 Running Summit took place in Marin County, CA, located near some of the best running trails in the area. We created a PR kit that reflected the environment and promote the various products that debuted there.
nike/speed-olympics-retail
Nike
Speed Olympics Retail
This was an in-store presentation of Nike’s Olympic initiative “Speed.” The retail presentation included all of the Niketown stores. Visual merchandising presentations for this initiative were designed within each store, as well as graphics and packaging interpretations.
nike/sport-culture-book
Nike
Sport Culture Book
Who needs a boring little black book when you can have much more stylish—yet functional—little orange book? This digest-sized promotional book was designed for Nike’s Sport Metro Women’s product line. The book highlighted shoe product care and cleaning tips, as well as containing a variety of notebook pages for contacts, calendar entries, and sketches, for the active woman.
nike/sport-culture-footwear
Nike
Sport Culture Footwear
To promote the launch of a sport-inspired line of women’s footwear in boutique retail stores, we designed a graphic language that incorporated heritage design cues and a lifestyle spin on sport apparel and footwear. We used ornate graphic elements like decorative picture frames, custom-designed wallpaper, and period furniture, creating a ladies’ vanity area within each store.
nike/womens-spring-2011-free-campaign
Nike
Women's Spring 2011 FREE Campaign
Create a language that captures the feeling you get when you workout in Free. Print ads, outdoor and retail environments eschewed a voice of inspiration and fun. Illustration was used in particular versions to push the campaign towards a more youthful consumer.
nike/world-cup-campaign
Nike
Nike World Cup Campaign
Leading up to the World Cup, Nike's focus was the clubs that bring it to life. Hybrid told each clubs story through limited books and region specific retail environments, championing the pride and history of the clubs, players and fans.
nike/world-cup-book
Nike
World Cup Book
This book was designed as a selling tool to help position Nike as an elite and global soccer brand. The book contains documentary photography of local soccer clubs and teams from around the world. It tells the story of elite athletes and how they got their start in the smallest clubs. The book also debuted Nike’s Active Apparel for soccer that is culturally relevant to the countries featured.
nike/world-cup-retail-for-niketown
Nike
World Cup Retail for Niketowns
In the months leading up to the World Cup Championship in Germany, Nike had four waves of retail presentations planned. Each delivery of product was grouped with a graphic story throughout the store. The first wave was focused on sport culture product that represented soccer club teams from around the world. Our design challenge was to graphically tell each story and make sure that it had a head-to-toe mannequin presentation that closely matched the graphics.
nike/Max-Air.-More-Miles.
Nike
Max Air. More Miles.
Hybrid was tasked with directing and producing the “Max Air. More Miles.” campaign for the Nike 2014 Winter Southern Hemisphere.
nike/Force-of-Nature
Nike
Force of Nature
We were tasked by the Nike Emerging Markets team with art directing and producing the Nike Free 3.0 Flyknit “Force of Nature” campaign for Nike 2015 Summer Southern Hemisphere. We handled all elements of the shoot including scouting locations, model selection, shot list creation, art direction, production and post.
nike/zoom-kobe-vi
Nike
Zoom Kobe VI
Create an interactive experience highlighting the new Zoom Kobe VI shoes. Hybrid designed an interface that clearly communicated the high level of product innovation and at the same time delivered essential assets to media.
nike/airforceone-touchscreen
Nike
Nike Air Force One Touchscreen
After 30 years, Nike re-imagined the iconic Air Force One using the latest Nike technology to create the Lunar Force 1. Coinciding with the launch, Hybrid created a touchscreen experience showcasing the Air Force One's unique heritage and technological innovations.
Levis/Icons-App
Levis
Icons App
Levi’s needed a teaching tool to explain the rich history of their Icon collection. We built them an immersive iPad experience that showcased the history of Levi’s Classic Icon collection using compelling photography and strong messaging.
nike/airmax-touchscreen
Nike
Nike Air Max Touchscreen
Nike needed to re-launch the Air Max, bringing back classic style with the latest in footwear technology. For the launch, Hybrid designed and developed a fun and informative interactive retail experience for the Nike Soho store.
nike/barclays-fuelband
Nike
Barclays Fuelband Takeover
Tasked with making a splash for Nike+ Fuelband, Hybrid took over Brooklyn’s Barclays Center integrating a wide range of digital formats including Barclays unique LED cylinder.
nike/KD
Nike
KD Is Not Nice
Kevin Durant is notoriously nice. The campaign concept was to portray KD as a 70’s criminal who dunks too much. And we did just that. Using the spoof of the 70’s crime scene, Hybrid took retail to the next level. Complete with crime scene tape, wanted posters, and detective bulletin boards.
olympic-development-program/identity
Olympic Development Program
Identity
The ODP wanted a soccer crest that felt modern, but not “futuristic.” The crest still needed to fit neatly with traditional soccer crests and emblems. It also needed to represent the United States without being overt in its use of American symbolism. Additionally, there had to be no way anyone could misconstrue any brand sponsorship of the ODP within the design of the crest.
revolution/fall-2003-tees
Allies of the R:Evolution
Fall 2003 Tees
For Fall 2003, R:E put together a Back to School collection with a jab at the traditional school curriculum. Guess what, you’ve been enrolled to the school of lies - I hope you like your stay!
revolution/fall-2004-tees
Allies of the R:Evolution
Fall 2004 Tees
Seasonal tee collection based on the concept of the birds of war. Solutions range from literal birds to planes (modern birds) and bird inspired units.
revolution/holiday-2002-tees
Allies of the R:Evolution
Holiday 2002 Tees
Initial launch of Allies of the R:Evoltion (R:E) consisting of a variety of graphics and themes.
revolution/holiday-2003-tees
Allies of the R:Evolution
Holiday 2003 Tees
Seasonal tee collection inspired by classic punk rock songs and graphics. SSD, Black Flag, DEVO and even a little death metal made their way onto the tees.
revolution/spring-2003-tees
Allies of the R:Evolution
Spring 2003 Tees
Seasonal tee collection based on the movie TRON. A personal childhood favorite of ours,the protagonist shares the same name as oneof the Hybrid founders.
revolution/spring-2004-tees
Allies of the R:Evolution
Spring 2004 Tees
Collection of tee graphics inspired by childhood heroes. Stylized interpretations of television, comic book and video game characters were used.
revolution/summer-2003-tees
Allies of the R:Evolution
Summer 2003 Tees
A collection of tees launched in reaction to the Iraq war. Not wanting to be overt, cliché or preachy in the messaging, we opted for a different tack: to place the concept of war back in the hands of kids, using a combination of familiar images and slogans to subtly get the point across.
sheraton-fitness-center/collateral
Sheraton Fitness Center
Collateral
We were asked to design an 8,000-square-foot fitness center for the Sheraton located in Times Square in New York. The fitness center was designed to help position the chain as a destination for the athletic business traveler. A modern and technologically advanced gym was the solution that hinted at a state-of-the-art facility, but wasn’t too cold and intimidating to align with the existing brand positioning. Real materials common to traditional sports elements were used to ground the experience in authentic sports history.
starwood/2020
Starwood
Starwood 2020
Hybrid created a motion-based series of videos to show the future of travel for Starwood Hotels by taking viewers through a day in the life of a guest in the year 2020. Advances in location tracking, schedule syncing, eye/body scanning, 3D printing and more show not only what's possible with technology, but how the customer service experience will also evolve.
nike/Hyperwarm
Nike
Hyperwarm
In the dark of winter, warmth is key to training, but not at the expense of movement. The 2013 "Move More. Move Better." campaign evokes a visceral freedom of movement while telling the layering story essential to winter training.
TheRepresentationProject/RewriteTheStory
The Representation Project
Rewrite The Story
Using film as a catalyst for cultural transformation, The Representation Project inspires individuals and communities to challenge and overcome limiting stereotypes so that everyone, regardless of gender, race, class, age, sexual orientation or circumstance can fulfill their human potential. We partnered with the Representation Project in the creation of "Rewrite the Story," a short video created to start conversation and inspire change to approach and represent gender roles differently in our media and culture.
nike/Hyperwarm-Campaign
Nike
Hyperwarm Campaign
In the dark of winter, warmth is key to training, but not at the expense of movement. The 2013 "Move More. Move Better." campaign evokes a visceral freedom of movement while telling the layering story essential to winter training.
nike/Vision-Campaign
Nike
Vision Campaign
For Nike Visions' Always's On Campaign, the brief was simple: capture sport culture in urban life. From rooftops, to train stations to back alleys, we travelled all the places sport happens in-between practices and training sessions, capturing the alive, youthful expression of Nike Vision.
sun-volt/identity
Sun-Volt
Identity
Solar energy logo based on a stylized “S” with two symmetrical lightning bolts.
super-shogun/identity
Super7
Super Shogun Identity
A variation on the Super7 logotype, the Super Shogun logotype is a sub-brand within Super7 for their line of 24" tall figures. In both naming and design, a deliberate play on the name and custom type of Super7 is used to help extend the branding of the toys without having to overtly label the packaging as Super7 product in the first read. For those coming to the brand, it is a familiar and evolutionary mark just as the toy itself is.
super7/3d-logo
Super7
3D logo
A visual play on the interlocking buildings, streets and grid that make San Francisco such a unique city, the dimensional Super7 3D logo is a tricky maze of one way streets (or lines) and unexplained dead ends and cut backs sitting just over the bay, relishing in it's own home town pride.
super7/destro-all-kaiju
Super7
Destroy All Kaiju
In the grand tradition of 1950's and 60's sci-fi, horror and monster movies, Super7's "Destroy All Kaiju" logotype is a throwback to times when a simple radioactive isotope was enough to generate an army of mutated monsters hell-bent on world destruction—which is exactly what the Destroy All Kaiju line of toys is meant to be.
super7/ghostland
Super7
Ghostland
“Every time a bell rings, an angel gets its wings”—or so they say. What really happens to spirits of the material world as they travel to their new home in Ghost Land? Designed by Brian Flynn, the Ghost Land Series One is five different mini vinyl figures available in one of four different translucent colors, each revealing its true ghost essence.
super7/international-pirates-identity
Super7
International Pirates Identity
We created an ornate crest designed to represent the rebel fanaticism of vinyl toy culture and the Super7 community.
super7/japanese-identity
Super7
Japanese Identity
Combining two of our favorite things—Japanese kaiju and monster movie type from the 1950's. Written in Japanese Katakana and then "monsterized" for your enjoyment, this logo is an insider's twist on the traditional Super7 logotype for only the most ardent and hardcore of Super7's fans. That said a lot of people just think it looks cool.
super7/magazine
Super7
Magazine
Super7 is a contemporary magazine centered on Japanese toys and the culture of the people who collect them—from painters to sculptors to rock stars and everyone in between. The intent of the design is to present the toys and their history in a manner that can appeal to everyone, not just the “über-nerd,” while still managing to compliment the visuals and surreal aesthetics of the toys themselves.
super7/magazine-identity
Super7
Magazine Identity
Super7 is a contemporary magazine centered on Japanese toys and the culture of the people who collect them-from painters to sculptors to rock stars and everyone in between. The intent of the design is to present the toys and their history in a manner that can appeal to everyone, not just the “über-nerd,” while still managing to compliment the visuals and surreal aesthetics of the toys themselves.
super7/monster-family-identity
Super7
Monster Family Identity
Monster Family is a line of vinyl figures manufactured by Super7 that are throwback designs to the classic monster television series of the 1960s. Much like The Munsters, The Addams Family, Groovie Ghoulies or any other seemingly harmless collection of outcasts and oddballs cooked up in a frighteningly charming collaboration, Monster Family is a pleasant reminder of all the things that go bump in the night. In designing the logo, we set out to give it that retro, custom monster look while still feeling contemporary.
super7/notebooks
Super7
Notebooks
A series of small, pocket sized notebooks with a variety of phrases and sayings that are key to surviving modern life. One series prompts you to write in your secret knocks and passwords, the other contains a variety of easily stated phrases for “climbing the corporate ladder” or “thing you can say in a meeting.” See? We are always here to help, even if you did not know that you needed any.
super7/store
Super7
Store
For the second iteration of the Super7 store, we designed the ultimate store that we wished we could walk in to. One of our key elements was the back wall of the store—a Victorian motif memorial of the dead characters from the Star Wars films rendered in gray flocked wallpaper. Paired with an extensive remodel of the space to make a clean, sharp presentation, it allowed us to present art and design objects in the same light with toys and pop culture commodities from today and yesterday.
super7/stormtrooper
Super7
Stormtrooper
Two of the most popular form factors for toys in the late 1970s were Star Wars action figures and the 24" tall Shogun Warriors/Jumbo Machinder figures. In a moment of clarity and unresolved childhood need, we realized that these two worlds had never intersected, and that an obvious toy project had never been realized. After convincing Lucasfilm to let us make the Stormtrooper, we designed everything from the toy itself to the name, packaging, sticker sheets and even the instructions and shipping cartons. Our inner child could not be happier.
super7/the-book
Super7:
The Book
Evolving from Super7 magazine, Super7: The Book is an annual publication of a different sort—not quite a magazine, not quite a book. With a focus on all things Kaiju, both new and vintage, this archive presents the world of Japanese vinyl in a format usually reserved for fine art, with details such as paper changes, separate photos and text sections, and a foil-stamped slip case.
super7/tokyo-underground-book
Super7
Tokyo Underground Book
Super7’s goal for Tokyo Underground was to cut out the excess noise and clutter of a typical travel book to create the simplest, most elegant and useful travel book on Tokyo ever made. For the book, we designed maps that were based on landmarks instead of street addresses (in Tokyo addresses are not numerical), color-coded city sections and informational tips are shown in small sections, as you would encounter them in true travel situations. Tokyo Underground highlights the city’s finest features without the chaos associated with travel.
super7/tokyo-underground-identity
Super7
Tokyo Underground Identity
Super7’s goal for Tokyo Underground was to cut out the excess noise and clutter of a typical travel book to create the simplest, most elegant and useful travel book on Tokyo ever made. For the book, we designed maps that were based on landmarks instead of street addresses (in Tokyo addresses are not numerical), color-coded city sections and informational tips are shown in small sections, as you would encounter them in true travel situations. Tokyo Underground highlights the city’s finest features without the chaos associated with travel.
ted/global-2014
TED
TEDGlobal 2014
The South! The global South is clearly not only an emerging part of the world—it’s already having significant impact on pretty much every field, from politics and the economy to architecture and creativity. In our design, we focus on the radiating energy and ideas from the South that are igniting transformation and innovation worldwide. With a vibrant color palette, radiating gradient, full bleed imagery, and clean bio pages with color pops, the design mirrors the dynamism and excitement of the first ever TED conference in South America.
ted/global-2010
TED
TEDGlobal 2010
Design a program for TEDGlobal 2010 in Oxford, presenting the theme “And Now the Good News.” Focusing on organic ideas working together and resonating off causes and people, a catalog was designed that felt optimistic and full of life, while still giving the right amount of gravity to the ideas and speakers at this unique conference.
ted/2016
TED
2016 DREAM
The concept of the conference, “DREAM” was about creating a powerful call to action with a potential for great impact. Literally, creating the moon shot opportunities in life and acting on them. Hybrid designed the identity, event space and program guide using bold, propoganda-like typography and color to reinforce the urgency of the message.
ted/2016print
TED
2016 DREAM PROGRAM GUIDE
The concept of the conference, “DREAM” was about creating a powerful call to action with a potential for great impact. Literally, creating the moon shot opportunities in life and acting on them. Hybrid designed the identity, event space and program guide using bold, propoganda-like typography and color to reinforce the urgency of the message.
Nike/Football
NIKE
Football
Inspired by the energetic narrative and rich culture of Nike's football clubs, we put the excitement of the fans center stage to showcase the new line of Nike Sportswear Club inspired gear. Using expressive typography and game day photography, we captured the intense energy of the fans and the players they love.
Afar/Travel-Guide
Afar
Travel Guide
For the inaugural AFAR Experiences event in Cairo we designed a guide that captured the vibrance of Egypt, combining the program guide with a quick reference travel guide and keepsake journal.
Metropolitan-Fine-Printers/First-Press-Olive-Oil
Metropolitan Fine Printers
First Press Olive Oil
Metropolitan Fine Printers came to us with a fun yet challenging task: push the boundaries of creativity and print techniques to create a truly, one-of-a-kind package for their First Press Extra Virgin Olive Oil. We created a unique pattern that celebrated the Kallis Family Orchard 100 years of family tradition and in doing so, earned accolades with both the Kallis family and the 2014 Print Regional Design Annual.
The-Well-and-Company/Product-Packaging
The Well and Company
Product Packaging
We partnered with the Well and Company, a natural health and energy supplements company, to design the packaging for their new line of powdered drinks and chews. Inspired and driven by their mission for health and wellness, we used a vibrant color pallet and fun illustrations to mirror the passion and excitement behind the company and their products.
ted/global-2011
TED
TEDGlobal 2011
For their 2011 conference, TEDGlobal wanted to create a keepsake guide for attendees that elaborated on the theme—“The Stuff of Life”—and gave texture on each fascinating speaker. Hybrid designed a program guide which explored a variety of topics from biology to culture, developing iPad version in tandem, allowing for a deeper experience with additional written, filmed and interactive content.
ted/global-2012
TED
TEDGlobal 2012
As the world becomes interconnected, the ways we relate and learn about one another (and the rules about what we share) are changing. This was the inspiration for TEDGlobal 2012: Radical Openness. Hybrid leveraged the idea of Pandora's box, creating a guide balancing the vast potential, danger and uncertainty inherent in the exploration of these new frontiers of openness.
ted/global-2013
TED
TEDGlobal 2013
The TED team asked us to create a program guide design that communicates the TEDGlobal 2013 event theme: Think Again. Our goal was to encourage participants to approach old problems from new perspectives, challenge conventional assumptions and force viewers to look at everything from a new angle.
ted/women-2010-program-and-ipad-guide
TED
TEDWomen 2010 Program & iPad Guide
Design a program & iPad guide for the first TEDWomen conference in Washington DC. Taking the initial praise and even, criticism, of the conference and its goals, a program was created that explored the idea of differing voices/opinions interacting, asking the reader to engage in this conversation from the first page.
ted/TEDglobal-2011-iPad-App
TED
TEDGlobal 2011 iPad App
For their 2011 conference, TEDGlobal wanted to create not only a keepsake guide for attendees, but also an iPad App accessible for all. The digital guide elaborated on the theme—“The Stuff of Life”— and allowed for a deeper experience with additional written, filmed and interactive content.
ted/women-2010-program-ipad-App
TED
TEDWomen 2010 Program iPad App
Along with designing the printed program guide, Hybrid also designed and developed the App for the first TEDWomen conference. Taking the initial praise and even, criticism, of the conference and its goals, a program was created that explored the idea of differing voices/opinions interacting, asking the reader to engage in this conversation from the first page.
upper-playground-identity
Upper Playground
Logo
Upper Playground is an urban retailer in San Francisco. This logo is an updated, streamlined version of their preexisting walrus logo. The logo was simplified for ease of use in embroidery and other apparel applications. Special consideration with the logo development was given to the eye area of the walrus to allow the mark to be easily stenciled.
nike/tech-pack-lookbook-app
Nike
Tech Pack Lookbook App
To reach their cutting edge audience, Nike Sportswear needed to go digital with their seasonal Tech Pack lookbooks. Hybrid designed a comprehensive lookbook platform seamlessly integrating athlete and product storytelling, video, and even in-app purchases. We've launched two seasons accross 20 languages to date and in our next launch we will roll the App for Android.
lego/xwing-times-square
Lego
X-Wing Times Square
LEGO came to us with a desire to create an event that would bring attention and excitement to their upcoming Star Wars X-Wing LEGO kit release, their most realistic and elaborate X-Wing kit to date. We proposed creating an event that would bring LEGO into real life and something that would disrupt and delight the LEGO legions and press. To the excitement of many, LEGO debuted the life-size X-Wing in the center of Times Square in New York City. Bringing LEGOs to the scale of the real world brought the media attention LEGO was looking for, as well as consumer excitement beyond their expectations.
upper-playground/10-years-of-graphics-book
Upper Playground
10 Years of Graphics Book
To commemorate ten years of apparel graphics, Upper Playground released a book showing off the literally thousands of graphics it had released over the years. Hybrid worked with Upper Playground to conceptualize and design the book, interjecting designer interviews and tracing the brands aesthetic development over the years.